Editorial guidelines Editorial overview • Refer to the company as “Adobe." See page 10 for more. • Avoid using words like partner, partnership or alliance. Instead use words like integration, • Do not include Adobe’s ticker symbol or logo in any materials unless approved by Adobe PR. collaborate, delivers, extends or leverages. • Follow the approved product naming guidance on pages 8-9 of this document. • Avoid terms or phrases that refer to a unique or exclusive relationship with Adobe. Examples include: • Adobe product names should not be abbreviated, such as AI for Illustrator. • XYZ is the #1 Adobe Creative Cloud developer/partner See pages 8 and 9 for more. • XYZ is the highest revenue generator of any Adobe developer/partner • Use of terms like exclusive, strategic, limited, elite, privileged, etc. • Adobe will not approve language that endorses its use of your tools or services unless otherwise agreed upon. • Remove unsubstantiated claims like best in class, best of breed, first to market, etc., as Adobe cannot verify these claims. 7 Adobe Confidential | 03 May 2023