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Social media Avoiding confusion in social media Need help? Your social presence is an important way to engage with customers. But just like in other marketing activities, we want to avoid any confusion and make it very clear who is driving the conversation. [email protected] • Account name: This should communicate who you are: your company, organization, or group name Avoid using an account name that is confusingly similar to an existing Adobe account or could cause confusion by creating a misleading impression that it’s an official Adobe account. • Disclaimer: Clearly state your relationship with Adobe in your profile/about section. Example: Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This account is managed by Company XYZ, not Adobe. Example: Product XYZ and this account are managed by Company XYZ, not Adobe. 25 Adobe Confidential | 03 May 2023

Adobe Brand Book - Page 25 Adobe Brand Book Page 24 Page 26

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