Avoiding confusion Developers are an invaluable part Use your branded look & feel Social media of the Adobe community. But When you refer to Adobe or use any licensed Adobe brand assets, Your social presence is an important way to engage with we want to avoid any potential you must do so within your own unique branded look and feel— customers. But just like in other marketing activities, we want one that is distinguishable from the Adobe look and feel. to avoid any confusion and make it very clear who is driving the confusion by always being very Any licensed Adobe assets you use should be just one element in conversation. clear about who is driving a your communication, secondary to your own brand. • Account name: This should communicate who you are: your communication. We never want to Please do not create any communications that look like a company, organization, or group name mislead someone into thinking that communication coming from Adobe. Avoid using an account name that is confusingly similar to an they are receiving content from, existing Adobe account or could cause confusion by creating a or communicating directly with, misleading impression that it’s an official Adobe account. Adobe if that’s not the case. • Disclaimer: Clearly state your relationship with Adobe in your profile/about section. Example: Company XYZ produces Product XYZ which integrates with Adobe Product XYZ. This account is managed by Company XYZ, not Adobe. Example: Product XYZ and this account are managed by Company XYZ, not Adobe. 4 Adobe Confidential | 03 May 2023