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20 ALASKA AIRLINES BRAND GUIDELINES Route Maps ROUTE, ROUTE, ROUTE FOR THE HOME TEAM. Alaska’s main route map (used mostly for print) is dark and clean with vibrant white route lines that glow as they stack on top of each other. The Global Partners route map shows how we can get guests from the West Coast to the world. The dark version shows all of our partner destinations. The light and bright version is Asia specific and is used only in the digital space. It was created for better visibility/legibility, simplicity and alignment with our digital interactive route map and experiences that are meant to be viewed on a wide range of screen sizes. Contact Alaska’s Brand Studio for usage.

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