5 ALASKA AIRLINES BRAND GUIDELINES x x x x x x x x x x The Alaska Wordmark GIVE ME SOME SPACE. Our wordmark works best when it has some breathing room, so surround it with wide open spaces. The amount of unobstructed clear space that must surround the wordmark is at least 1X, where X equals the ascender of the “k” in the wordmark. The clear space should always be away from all elements of the wordmark, except for the ®. Don’t go smaller than 54 pixels wide so we can maintain visual impact. Wordmark: .75 inch / 19 mm / 54 px Wordmark: .75 inch / 19 mm / 54 px