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Elements Applied Online Price Point – Transactional Non-Panes 2.23 Online advertising with price points uses six elements. The logo is present at the beginning of the ad. Headlines are set in AA Dark Gray From DFW and with AmericanSans Medium, AA Blue callouts. Chicago, connect The image is open and has space to hundreds of for typography. cities worldwide. Price point lockup is discussed in more detail on page 1.24. The button fades in after the body copy in the final frame. oneworld logo is aligned according to the American logotype and Flight Symbol and fades in with the button. The button fades in after the body copy in the final frame indianapolis to dfw All banners require a 1 px. AA Dark Gray key-line stroke. $ Round Trip 129 Taxes Included. Conditions Apply © American Airlines, 2015 Advertising Guidelines, v 3.0

American Airlines Brand Book - Page 68 American Airlines Brand Book Page 67 Page 69