Elements Applied Online Price Point – Transactional Panes 2.24 Online advertising with price points uses six elements. The logo is present at the beginning of the ad. Headlines are set in AA Dark Gray with AmericanSans Medium, AA Blue callouts. The image is open and has space for typography. Price point lockup is discussed in more detail on page 1.26. The button fades in after the body copy in the final frame. oneworld logo is aligned according to the American logotype and Flight Symbol and fades in with the button. All banners require a 1 px. AA Dark Gray key-line stroke. © American Airlines, 2015 Advertising Guidelines, v 3.0