Elements Applied Horizontal Online 2.13 The logo is present at the 728 x 90 beginning of the ad. Refer to pages 1.05 and 1.06 for more info. Headlines are set in AA Dark Gray or white and in this example flush left, with AmericanSans Medium, AA Blue or white callouts. The image is open and has space for typography. Introducing two new ways The button fades in after the body to go anywhere. copy, in the final frame. 5 The oneworld logo is aligned with the American logo and fades in with the CTA button. The Fly nonstop from Columbia, MO to oneworld logo animates in with claim copy if the message is Dallas/Fort Worth and Chicago. about oneworld. Legal copy goes at the bottom of the online banner. All banners require a 1 px. Fly nonstop from Columbia, MO to AA Dark Gray key-line stroke. Dallas/Fort Worth and Chicago. Service is operated by American Eagle Airlines. 5 © American Airlines, 2015 Advertising Guidelines, v 3.0