Visual Elements oneworld 1.18 In addition to the scale relationship, the oneworld orb should be placed below the Flight Symbol and left or right aligned with the full logo. While right alignment is the preferred placement, left alignment is permissible if absolutely necessary. Vertical alignment with the oneworld Your ticket to logo is determined by the logotype set inside the orb, not the orb’s actual edge. the world The oneworld logo should be vertically aligned such that the bottom of the orb sits on the bottom clearspace margin when the logotype is flush against the side margin. Right Aligned: Preferred Your ticket to the world. Left Aligned: Preferred © American Airlines, 2015 Advertising Guidelines, v 3.0