Visual Elements Joint Business Lockups 1.20 Joint business lockups always include the oneworld logo and the selected airline logos. Lockups are built so that all logos appear equal in size. They should be sized as a group and should not be re-proportioned individually. Both the horizontal and vertical designs are acceptable for use in jointly developed campaigns. In referring to the agreements between American and these airlines in copy, do not use the term “joint business.” In lieu of that, use one of the following: “in cooperation with,” “enhanced relationship,” “together with” or “working with.” © American Airlines, 2015 Advertising Guidelines, v 3.0