Brand Attributes Our attributes Purposeful Approachable Passionate Genuine Intentional Unpretentious Effective Loving Asana exists to help Asana keeps it real. humanity thrive. We’re open and Our mission is honest, avoiding audaciously large aloof corporate and motivates language and phony every step we take. marketing spin. We Instead of acting see ourselves less impulsively, we as a company and take each step with more as a team of deliberate planning, humans helping craftsmanship, and other humans, so focus. And then we being friendly and get the job done. sincere comes naturally. 18