ApproachableEmpowering Quirky Motivating Playful Encouraging Unconventional Enabling Whimsical Asana helps people Asana doesn’t take do what they itself too seriously. love. We provide We love all the invaluable support delightful moments for teams that are that make us smile benefiting the unexpectedly, so world, whether we create those they’re working on moments for our moonshot visions customers too. By or more down-to- letting ourselves earth ambitions. We have fun, we aren’t the hero of our make countless story—they are. workplaces a lot less boring. (•‿-) Asana Brand Book 19