CUSTOMER LOYALTY 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (11:08-11:22) When there is an issue, statistically, it has been found that the customer, if that issue is solved, will become more loyal, more likely to repeat business with you. Barry LaBov