IMPERFECTIONS ARE OPPORTUNITIES 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. (10:00-10:18) The imperfections are actually an opportunity to build a stronger relationship. Because when everything goes super smoothly, it may not be noticeable. It may be great and efficient, but it may not be noticeable. The moment of truth is when you have a problem. Alex Shevelenko