S SERVICE Internet and HOME Y A Social Media Social Media W THA DESIGN GUIDELINES SHIRE HA You should not mix your company and personal pages, they should remain separate. Photography BERK Utilize stock photography that follows our general photography guidelines. Reminder: For all social media channels, your entire company name must be on the page and the Photos should not be downloaded from the internet without permission to use. acronym BHHS must never be used. Typeface Exception to “BHHS” rule: Twitter/Instagram Use the Marcellus typeface for headlines. handles for REthink Council Chapters can include “BHHS,” but must also include “REthink.” Tone 36 A reference to the area may be added as well, Headlines and post copy should abide by voice and tone guidelines, keeping relevant such as @BHHSREthinkOrlando audiences in mind. When writing copy, use the idea of home as the underlying theme of your post (when relevant and appropriate). Reminder: If utilizing content from a copyrighted source, remember to cite where the content originated. N 2023 A S J BRAND GUIDELINE