S SERVICEInternet and HOME Y A Social Media Design Concepts W THA SHIRE HA Web-based media are treated like advertising for purposes of applying the Brand BERK Guidelines. Here are some things to consider when building your website: Graphic Format: • Your company logo must appear at least on the home page of your site. • Your site must contain the appropriate disclaimer, at least on the home page. • The RGB (Red/Green/Blue) value for Cabernet is R:103, G:0, B:56. 29 • Your company logo may not be used as “wallpaper” or watermark. • Your company logo may not be “animated.” Content: Your company name must be used once in its entirety in copy (i.e., Berkshire Hathaway HomeServices Allison & Doyle Real Estate). Subsequent references can be shortened to your company name (i.e., Allison & Doyle Real Estate). Keeping in mind that the name “REALTOR®” is a registered mark of the National Association of REALTORS®, that name should not be used to generically to refer to real estate professionals. Your use of the REALTOR® mark must comply with the specifications N 2023 of the National Association of REALTORS®. A S J If used, personal logos and slogans may not be larger than the company logo and must appear at least X-Height (Height of the “H” in Hathaway) away from any company logo. BRAND GUIDELINE