S SERVICE Residential HOME Y A Yard Signage General Rules W THA SHIRE HA Berkshire Hathaway HomeServices signs are an essential brand touch point and as You are strongly encouraged to use a preferred supplier. The Marketing Department works BERK such, require a diligent approach to ensuring with these vendors to ensure that sign color production is consistent with the brand color consistency. A persistent sameness in the palettes. handling of our signs will lead to greater If you choose not to use a preferred supplier, you will need to provide a to-scale rendering recognition within your market. to the Global Branding Department at [email protected] for approval prior In keeping with brand consistency, the same to manufacturing the sign. general rules that apply to the logos will also Guidelines apply to the design and layout of the yard signs. 107 In addition, please refer to the following general • The yard sign version of your company logo eps files must be used to create yard rules for further clarity and consistency. signs. • Company name must not extend into the 1.5” margins on the left and right sides. • Signage information must include the company logo and phone number. Additional options can include the sales professional and/or team name, phone number, email, website, license number or mobile number. • Signage must be produced in the Berkshire Hathaway HomeServices Traditional Theme or Modern Theme, Cabernet & White or Black & White, including all sign riders. It is recommended that you work directly with a preferred supplier of your choice to N 2023 determine what information is allowable or required on signage in your market, and in what A manner the information needs to be displayed. S J Yard signs must include the one line disclaimer. BRAND GUIDELINE