S SERVICEInternet and HOME Y A Social Media Common Errors (cont.) W THA SHIRE HA 3. Not including the company disclaimer. Often, the required disclaimer is not included BERK in the site, or only part of the disclaimer is included. The entire disclaimer, including the copyright notice, must be included, at a minimum on the home page. The required disclaimers can be found in the Marketing and Advertising section (as well as the REsource Center). 4. Use of the Logo. The logo cannot be animated, used as wallpaper, or watermark. It may not be incorporated into another logo or graphic. 28 5. On a technical note, all links should have working destinations, and all images should load properly. 6. References to Berkshire Hathaway. Franchisees are prohibited from quoting company statistics or making statements regarding Berkshire Hathaway Inc. or HomeServices of America. 7. Use of the word “REALTORS®.” Keeping in mind that the name “REALTOR®” is a registered mark of the National Association of REALTORS®, that name should not be used to generically refer to real estate professionals. Your use of the REALTOR® mark must comply with the specifications of the National Association of REALTORS®. 8. Videos. Videos should include a company logo and the appropriate disclaimers. Videos should be treated as a marketing piece. N 2023 A Compliant company logos, disclaimers and Brand Guidelines can be found on the S J REsource Center, under Marketing > Brand Usage Contact the Global Branding Department at [email protected] for assistance. BRAND GUIDELINE