S SERVICE HOME Y A Brand Foundations The Brand Background W THA SHIRE HA Berkshire Hathaway HomeServices is doing everything we can to provide you with the BERK elements, resources and tools that you’ll need to deliver your advertising, name and message on brand. Because beyond our national and international advertising efforts, you are the face of the brand at a local level. Through a united branding effort, we have created a globally renowned brand in which our color palette and styles are immediately recognized as carrying the Berkshire Hathaway HomeServices name. The credibility and values tied to that name will, in turn, be attributed to you. 9 N 2023 A S J BRAND GUIDELINE