S SERVICEMarketing and HOME Y A Advertising Photography Usage W THA EXAMPLES SHIRE HASelecting photography that aligns with the Berkshire Hathaway HomeServices brand is BERK key. Photographs should always look premium and feel authentic. Images should never look contrived, pedestrian or what could be considered stock photography. Both exteriors and interiors should strike the right balance of aspirational yet attainable. Homes should look lived-in, but not at the 23 expense of appearing messy or unappealing. When selecting images of people, make sure that their emotions, gestures, and body language feel candid. Avoid images of people looking directly at the camera. All photos and images may only be used with the permission of their owners. Photos must not be downloaded from the internet without obtaining the proper permissions from the rights owners first. N 2023 A S J BRAND GUIDELINE