S SERVICE HOME Y A Company Logo Primary Company Logo W THA EXAMPLES SHIRE HAThe primary logo is the principle logo that should be used. If space does not allow for the BERK primary logo, then use of the secondary logo is permitted. For company names less than 10 characters (including spaces), the company name is centered against the words Berkshire Hathaway HomeServices. 45 For company names 11 characters and longer, the company name is top aligned with the word Berkshire. For franchisees with multiple company names, examples to the right show two-line, three-line and four-line logos. N 2023 A S J BRAND GUIDELINE