©Copyright 2020-22 BMC Software, Inc. How We Look and Feel BMC’s design strategy supports and amplifies our content and drives our brand perception in the marketplace. With our bold, differentiated color palette, image choices, and design elements, we help ensure that our customers, partners, and employees see BMC as an increasingly modern, approachable, and memorable brand. Some of the key elements of our brand design strategy include: BRIGHT We employ high-contrast colors from our brand palette and include a subtle background ripple for depth and dimension. BOLD We use recognizable, evocative icons and graphics, with often surprising interplay between human subjects and graphic elements. MEMORABLE We create visual narratives that leave our customers with an impression of who our company is and what solutions we offer. Imagery 35 Version 06/13/22 Page. 22/