2.1. BLOG Blogs are the first thing that comes to mind when we talk about content marketing. In this day and age, it is extremely important to inform your customers and clients about your products and services. Every customer that visits your blog will have the opportunity to inform himself about your expertise and thus you will really be able to convince them that you’re really a ‘master craftsman.’ Companies that write a blog: get 55% more visitors on their websites opposed to the companies that don’t are converting 70% more visitors into buyers 57% of companies got at least one client thanks to the blog During the writing of a blog, it would be good to follow some rules which will help your potential customer to see your knowledge and enable the web search engines to index your website better and to make it more visible during the searches. These are some rules: Always bear in mind who you are writing the blog for. Before writing the article itself, ask yourself a simple question: Who is going to read my articles? That answer should be your main leading thought during the blog writing, from a tone and vocabulary towards the targeted readers. FORMS OF CONTENT MARKETING 16.