CORPORATE APPLICATIONS IDENTITY SYSTEM Corporate identity is the cornerstone of many successful brands and businesses, including EA SPORTS. The foundation which EA SPORTS was built upon is strongly represented in this identity system, and the design is reflective of the core elements of the EA SPORTS brand: logo, tagline, and color palette. LETTERHEAD BUSINESS CARDS V.1 STANDARD JERSEY BACK V.2 SCREEN SHOT BACKS Peter Moore President [email protected] Main: 650.628.1500 Direct: 650.628.1500 Mobile: 650.628.1500 Fax: 650.628.1353 209 Redwood Shores Parkway Redwood City, CA 94065 www.easports.com ENVELOPE 209 Redwood Shores Parkway Redwood City, CA 94065 209 Redwood Shores Parkway Redwood City, CA 94065 Tel: 650.628.1500 Fax: 650.628.1353 www.easports.com CORPORATE APPLICATIONS / IDENTITY SYSTEM 13 9