Creative best practices The engagement objective can work with many of Twitter’s creative formats including images, GIFs, and videos. So what’s the secret to a good Tweet Ad? It’s quite simple... People respond best to compelling Tweets. As you build your campaign, we recommend you brainstorm creative ways to develop interesting Tweet content and engage your audience. We've included three good questions to ask yourself. A simple formula Your Brand @YourBrandHandle 1. What do you want consumers to think? [——— Active Statement ———] 2. What do you want them to do? Call to Action, link.com or #Hashtag Video or Image 3. How do you want them to feel? 11