Content thumbnail Engagement Objective Playbook
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How to get started Things to consider Before you start, make a plan. Below are a few simple questions to ask yourself as you set up your first campaign. Who are you trying What is your larger to reach? campaign goal? (eg., drive brand equity, offline sales, total engagements, or start a conversation) What creative assets What action/ do you have? engagement do you (image, video, etc.) want those people to take? (share your content, click to learn more, reply to a prompt) Do you have a clear Does your creative call to action? follow Twitter’s best practices? 05

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