Brand Assets Facebook Brand Guidelines Thumb Icon— Do’s and Don’ts Do’s % Do only use the Thumb Icon with a clear, written call to action (for example: “Like us on Facebook”). % When using the Thumb Icon online, it should link directly to your Page on Facebook. - - - Don’t use an outlined thumb Don’t use a solid thumb with Don’t change the Reaction with the cuff detached. the cuff attached. bright blue from the product Don’ts color to Facebook Blue 70. - Don’t modify the Thumb Icon in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white. - Don’t use the Thumb Icon in Facebook Ads. come us! - Don’t substitute the Thumb Icon for the word “like” in text. - Don’t animate or fabricate physical objects in the form of our Thumb Icon. - - - - Don’t use the Thumb Icon alongside other Facebook symbols or icons. Don’t redraw or recreate the Don’t substitute the Thumb Be sure to fill the hand of the thumb as an illustrated icon. Icon for the word “like” in primary thumb with white when text. placing on any color, photographic or illustrative backgrounds. Facebook Inc. - All rights reserved. 14