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Brand Assets Facebook Brand Guidelines “f” Logo 1/4 H Logo 1/4 H Logo The “f” Logo is one of our most globally recognized assets. It’s used to represent 1/4 H Logo Facebook the product (website or mobile app). Using the “f” Logo Clear Space To preserve the integrity of the “f” Logo, always maintain a minimum clear The primary use of the “f” Logo is to space around the logo. This clear space insulates our “f” Logo from distracting promote your organization’s presence on visual elements, such as other logos, copy, illustrations or photography. Facebook. For example, when you say, “Find us on Facebook” and link to your Facebook Page, it’s appropriate to use 1/4 H Logo the “f” Logo. The “f” Logo can also refer to content from Facebook or your product’s integration with Facebook. Never use the Facebook wordmark. “f” Logo Logo or Maintaining Shape and Proportions Size Color To ensure accurate and consistent use, never alter, Be sure the “f” Logo is reproduced in a legible size Do not modify the logos in any way, such as rotate, embellish or attempt to recreate the “f” and that they do not appear subordinate to any changing the design or color. The correct color Logo. The proportions and shape of the “f” Logo neighboring logo included on the creative versions to use are the blue or reversed-out to should never be altered for any reason. To resize, executions. Similarly, do not present the “f” Logo white. If you are unable to use the correct color due hold the “Shift” key in most software programs to in a way that makes it the most distinctive or to technical limitations, you may revert to black and maintain the proportions while scaling up or down. prominent feature of what you’re creating. white. Always maintain the minimum clear space, even when proportionally scaling the logo. Facebook Inc. - All rights reserved. 10

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