Brand Assets Facebook Brand Guidelines “f” Logo— Do’s and Don’ts Do’s % Do include a clear call-to-action that communicates your use of Facebook (e.g. “Find us on Facebook”). % Do use the “f” Logo alone or alongside other social icons. It should be used at equal size to neighboring icons. % Do link directly to your presence on Facebook, when using the “f” Logo online, such as your website, blog or email campaigns. % % % Do use the “f” Logo to refer to your presence on Facebook, such as Do use the “f” Logo when Do ensure the “f” Logo is your Page, profile, group, or event. referring to your presence on equal in size to neighboring Facebook.. icons. % Do use the “f” Logo to integrate your product with Facebook, such as “For use with Facebook” content that originates from Facebook. Don’ts - Don’t modify the “f” Logo in any way, such as by changing the design, scale or color. If you can’t use the correct color due to technical limitations, use black and white. - Don’t animate or fabricate physical objects in the form of our “f” Logo. - Don’t feature Facebook prominently in your marketing creative. Your brand should be the primary communication. - - Don’t use Facebook wordmark to represent your presence on Don’t alter the logo design Don’t fabricate physical Facebook. The wordmark is reserved for corporate use and represents or colors. objects in the form of the Facebook, the company. “f” Logo. Facebook Inc. - All rights reserved. 11
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