5.11 Typography: URL’s When listing a Market internet address or URL (Universal Resource Locator) in an advertisement, the URL should always appear as a separate line or paragraph. Insert a half line space between the body text and the URL line. The URL address is always set in the same font and point size as the body copy. URL Format The URL may appear as a full sentence: “Visit gemarket.com for more details.” Or it can appear simply as “gemarket.com.” Corporate applications will use “ge.com”. Lorem ipsum d sit amet enim z Body Copy Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sead 10pt GE Inspira Regular nonummy nibh euismod tincidunt ut laoreet dolore magna al erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exe ullamcorper suscipit nisl ut aliquip ex ea commodo consequa Half Line Space 5pt Visit gemarket.com for more details. URL 10pt GE Inspira Regular imagination at work B2B Print Advertising Version 1.0