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13.06 Grids: A4 Metric – Portrait The Grid uses a 11mm unit to create the outer margin. This outer margin will be used for alignment of the brand architecture components, the Monogram and tagline lock- up, and all left justified text. 11mm 5mm The column width will be set by the gutter space between 11mm columns which is set at 5mm. The grid system is six columns GE Market Name wide providing maximum flexibility for text and image Solution Platform placement. Monogram Size is 21.75mm and the tagline and brand architecture components are 20pt GE Inspira Regular with 21pt leading. imagination at work 11mm 11mm 11mm 11mm B2B Print Advertising Version 1.0

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