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13.05 Grids: US Letter – Portrait The Grid (8.5" x 11") uses a 0.45" unit to create the outer margin. This outer margin will be used to align the brand architecture components, the Monogram and tagline lock-up, and all text. The column width is set by the gutter space between 0.45" 0.2" columns, which is set at 0.2". The grid system is six columns wide providing maximum flexibility for text and image 0.45" placement. GE Market Name Solution Platform Monogram Size is 0.85" and the tagline and brand architecture components are 18pt GE Inspira Regular with 19pt leading. imagination at work 0.45" 0.45" 0.45" 0.45" B2B Print Advertising Version 1.0

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