5.09 B2B Type Sizes: More than Six Words In any advertisement, make the primary focus either a headline or an image. These examples demonstrate a range of emphasis in size of the headline type. In general, when the headline is large, the image should be smaller in scale. When the image is large, the headline is smaller. However, the headline does not have to be more than six words to be set in a smaller point size. Note Regardless of the size of the headline type and imagery, the brand architecture components and tagline lock-up follow a standard for correct size. Headline and imagery size do not affect their size. Headline 52pt/56pt leading Headline 44pt/48pt leading Headline 36pt/40pt leading Minimum size allowed Fixed Element GE Inspira 18pt GE Market GE Market GE Market Solution Platform Solution Platform Solution Platform Flexible Lorem ipsum dolor Elements sitamet consectetuer elit Lorem ipsum dolor sitamet Lorem ipsum dolor amdipiscing sedadipiscielit. consectetuer adipiscing elitsed diam nonummnibh euismod elitsed laoretsum euismod. tincidunt utlaoreet dolor nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, rutrum Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, rutrum eget, rutrum eget, hendrerit non, blandit et, massa. Pellen tesque tempor eget, hendrerit non, blandit et, massa. Pellen tesque tempor metus sed purus. hendrerit non, blandit et, massa. Pellen tesque tempor metus sed purus. Quisque id mauris sed purus. Quisque id mauris et urna hendrerit molestie. Cum sonatoque Quisque id mauris et urna hendrerit molestie. Cum sociis natoque penatibus et et urna hendrerit molestie. Cum sociis natoque penatibus et magnis dis parturient penatibus et magnis dis parturient montes, nascetur ridiculus mus. magnis dis parturient montes, nascetur ridiculus mus. montes, nascetur ridiculus mus.Sociis natoque penat. Visit www.ge.com for more details. Visit www.ge.com for more details. Visit www.ge.com for more details. Fixed Element Monogram imagination at work imagination at work imagination at work Tagline 18pt B2B Print Advertising Version 1.0