5.08 B2B Type Sizes: Four to Six Words In any advertisement, make the primary focus either a headline or an image. These examples demonstrate a range of emphasis in size of the headline type. In general, when the headline is large, the image should be smaller in scale. When the image is large, the headline is smaller. However, the headline does not have to be more than six words to be set in a smaller point size. Note Regardless of the size of the headline type and imagery, the brand architecture components and tagline lock-up follow a standard for correct size. Headline and imagery size do not affect their size. Headline 76pt/80pt leading Headline 68pt/72pt leading Headline 60pt/64pt leading Fixed Element GE Inspira 18pt GE Market GE Market GE Market Solution Platform Solution Platform Solution Platform lorem ipsum Loremipsum dolor Flexible Lorem ipsudolorsit Elements dolor sitamet amet consectetu. sitamet consectetueli adipiscielit nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, rutrum eget, rutrum eget, hendrerit non, blandit et, massa. Pellen tesque tempo hendrerit non, blandit et, massa. Pellen tesque tempor metus sed purus. Quisque id mauris sed purus. Quisque id mauris et urna hendrerit molestie. Cum sociis nato et urna hendrerit molestie. Cum sociis natoque penatibus et magnis dis parturient Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Sed orci sapien, rutrum eget, penatibus et magnis dis parturient montes, nascetur ridiculu. montes, nascetur ridiculus mus dolor sit amet, consectetuer adipis. hendrerit non, blandit et, massa. Pellen tesque tempor metus sed purus. Quisque id mauris et urna hendrerit molestie. Cum sociis natoque penatibus et magnis dis parturient Visit www.ge.com for more details. Visit www.ge.com for more details. montes, nascetur ridiculus mus dolor sit amet, consectetuer adipis. Visit www.ge.com for more details. Fixed Element Monogram imagination at work imagination at work imagination at work Tagline 18pt B2B Print Advertising Version 1.0