HANDSHAKE BRAND GUIDELINES 2021 15 Employer Messaging We speak to each audience in a unique tone within the larger brand voice. Always consider the demographic and environment of the intended audience while crafting Handshake messaging. When communicating with employers and professional organizations, our language should feel confident, trustworthy and concise. Avoid phrases that use corporate jargon or seem robotic. SAMPLE MESSAGING ▶ Custom recruiter messages at scale Encourage the right candidates to apply by personalizing your outreach in just a few clicks. Recruit diverse talent from any school in the country Your end-to-end virtual recruiting strategy Targeted search and segments Find your ideal candidates by applying nearly 20 attributes like major and location preference.