HANDSHAKE BRAND GUIDELINES 2021 14 EDU Messaging We speak to each audience in a unique tone within the larger brand voice. Always consider the demographic and environment of the intended audience while crafting Handshake messaging. Our messaging for education partners, should feel helpful, action-oriented, and inspiring. Avoid phrases that feel exclusionary. In external-facing communications, please use “education” instead of EDU. SAMPLE MESSAGING ▶ The #1 college-to-career network Supercharge student engagement and connect with more than 500K employers Fuel your work and empower your students Level the playing field for your students Help students get the most out of Handshake Handshake provides free resources to help your institution spread the word to students. Explore guides, presentations, videos, case studies, and more.