HANDSHAKE BRAND GUIDELINES 2021 65 Illustration Handshake’s illustration style is more playful by design and should be implemented where levity is appropriate. Unlike icons, illustrations are more evocative and expressive and can be used in a wider range of applications. These assets can be used for announcements, emphasis, or explanation. Social channels are ideal for illustration, allowing these assets to stand on their own. ILLUSTRATION IN USE ▶ GIVE AWAY