GIVEAWAY HANDSHAKE BRAND GUIDELINES  66 Illustration The monotone palette (one color, plus black and white) of our illustrated assets is used strategically to allow more interplay between foreground and background. This creates and natural negative space and flexibility in composition for a variety of use. However, illustration should be used sparingly. Context is everything. WHEN TO USE ILLUSTRATION ▶ BLOG ILLUSTATION IS USED TO REPRESENT SEVERAL DIFFERENT POSTS WITH A SIMILAR TOPIC OR IDEA SOCIAL ILLUSTRATION CAN BE USED FOR GIVEAWAYS, ANNOUNCEMENTS, EXPLAINER OR HOW-TOS BLOG ILLUSTRATION IS USED IN THE PAGE HEADERS TO EXPRESS THE VARIOUS CONTENT CATEGORIES INFOGRAPHICS ILLUSTRATIONS ARE USED TO EXPLAIN AND PROVIDE COMPREHENSION FOR AN IDEA EMAIL ILLUSTRATIONS CAN BE USED FOR HEADERS PRESENTATIONS ILLUSTRATION CAN BE USED ON PAGES TO PRESENT A BIG IDEA