HANDSHAKE BRAND GUIDELINES 2021 13 Student Messaging We speak to each audience in a unique tone within the larger brand voice. Always consider the demographic and environment of the intended audience while crafting Handshake messaging. When communicating with students, our language should feel informative and reliable, yet friendly enough to be relatable. Avoid phrases that seem trendy, pandering or patronizing. SAMPLE MESSAGING ▶ Launch your career Handshake is the place to explore the latest jobs and internships from employers that want to hire you. Stand out. Get hired. The #1 way college students get hired Apply where you have an edge The top employers are on Handshake to hire students like you at your school. Create your profile and have recruiters message you about jobs—not the other way around!