HANDSHAKE BRAND GUIDELINES 2021 20 Logo When pairing our logo with photography, only use the white or black version of the mark to ensure legibility. To aid the visibility of our logo, make sure to not place it on any busy background areas — this is especially important when using photography. Aim to use imagery with simple and clean compositions, ample negative space will ensure that the logo has room breathe. LOGO ON PHOTOGRAPHY ▶