HANDSHAKE BRAND GUIDELINES 2021 19 Logo To preserve the integrity of the brand, the Handshake logo must only be displayed in a limited palette of color options. It is critical that the logo is not expressed in anything other than black, white or the signature Handshake red. The red logo is only permitted on use of a white or very light gray background. This ensures maximum impact and accessible contrast. LOGO COLORWAYS ▶