TYPOGRAPHY The appearance and effectiveness of printed commu- Americana Regular—The official Harley-Davidson nications relies greatly on typeface. Harley-Davidson corporate typeface and the typeface of the wordmark. has five suggested options that provide versatility while Bodoni—A highly legible typeface, with many useful maintaining visual consistency. It is recommended that variations, including bold, roman and italic. Works well you incorporate no more than two different typefaces for headlines and text. per document or written execution to minimize visual Helvetica—An extremely versatile typeface that can be or graphic clutter. used in any variation, from light to bold, roman or italic. Serifa—Has bold, light, roman and italic variations. Optima—A typeface with an historic feel. Americana Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 9 Bodoni ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Serifa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Optima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890