Hasbro Brand Book

GLOBAL BRAND GUIDE

TABLE OF CONTENTS Logo with Registration Mark 3 Logo without Registration Mark 4 Logos for Asia 5 “Licensed by” Logo Lock-up 6 Logo Guidelines 7 Logo Do’s & Don’ts 8 Primary Color 9 Secondary Colors 10 Color Usage Ratio 11 Typography 12 © 2021 Hasbro, Inc. All Rights Reserved.

CREATIVEGUIDELINES Logo with Registration Mark In the U.S. and Canada, the logo with the PRIMARY LOGO SECONDARY LOGO symbol should be used on the following: • P roduct packaging, instruction sheets, FOUR-COLOR LOGO ONE-COLOR LOGO sewn-in labels for toys and games PMS 2925 • G aming, digital/mobile apps • T elevision and film programming • B rand and product advertising including: displays, outdoor/environmental, television, print and email for toys & games • P oint of purchase displays • P op-up retail kiosks When using the logo at a very large size (trade shows/environmental), the symbol should be re-proportioned to a smaller size, keeping in mind that it should always be ONE-COLOR WHITE LOGO legible without being intrusive. The one-color white logo can ONLY The logo contains a white border that be used when printing on blue. must be utilized in every application. Only use the one-color logo when four-color printing is not an option. 3 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Logo without Registration Mark The Hasbro logo without the symbol PRIMARY LOGO SECONDARY LOGO should be used on the following: • I nternal & Extenal Event Graphics FOUR-COLOR LOGO ONE-COLOR LOGO PMS 2925 • Facilities Signage • C orporate Communications Messaging & Graphics • P resentation Templates • S tationery: letterhead, envelopes & business cards The logo contains a white border that must be utilized in every application. ONE-COLOR WHITE LOGO The one-color white logo can ONLY be used when printing on blue. Only use the one-color logo when four-color printing is not an option. 4 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Logos for Asia The Hasbro Asia logos follow all the same TAIWAN CHINA usage guidelines outlined on pages 7–8. FOUR-COLOR LOGO FOUR-COLOR LOGO Taiwan and China For Taiwan and China, use the logos shown on this page. Always make sure that the characters lock up with the logo and are never used separately. The symbol should never be used on any of the logos for Asia. ONE-COLOR LOGO ONE-COLOR LOGO PMS 2925 PMS 2925 Only use the one-color logo when four-color printing is not an option. 5 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Licensed Logo Lock-up The Licensed logos follow all the same PRIMARY LOGO SECONDARY LOGO usage guidelines outlined on pages 7–8. This logo should appear on all materials FOUR-COLOR LOGO ONE-COLOR LOGO and products licensed by Hasbro. The PMS 2925 “Licensed by” text must never be changed, resized or moved. Please contact your Licensing Account Manager for usage guidelines. ONE-COLOR WHITE LOGO The one-color white logo can ONLY be used when printing on blue. Only use the one-color logo when four-color printing is not an option. 6 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Logo Guidelines In order to best protect the integrity of the logo, please follow the guidelines below regarding safe area, minimum size and correct angle. These guidelines help to ensure the logo’s clarity, legibility and consistency. SAFE AREA Clarity is important for ensuring that our brand is recognized in every application. It is critical to maintain an appropriate amount of clear space around the logo. Please leave a buffer of “safe area” around the logo, approximately equal to the size of the “o” in the Hasbro logo font. “o” from letterform MINIMUM SIZE The logo should never be used in sizes too small to be clearly legible. The logo should never be shown smaller than ½-inch. ½-inch When using the logo at ½-inch wide, the symbol should be re-proportioned to match the size of a 3pt capital “R” in Proxima Nova. ½-inch CORRECT ANGLE When installing the logo at an event or creating signage, always show the logo at its required 16-degree angle. 16-degree angle 7 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Logo Do’s & Don’ts Do’s DO’S • Use the four-color logo as your first choice • Scale the logo proportionately • Be certain you are using the correct version of the logo; see guidelines on page 3–6 Don’ts • Do not remove the smile • Do not remove the badge shape • Do not remove the white border • Do not rotate the logo • Do not stretch the logo DON’TS • Do not modify the colors of the logo • Do not apply any effects • Do not attempt to make the logo three-dimensional in any way • Do not alter the transparency of the logo • Do not make the logo smaller than ½-inch wide; see logo guidelines on page 8 8 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Primary Color Hasbro’s primary color is PMS 300. PRIMARY COLOR PRIMARY GRADIENT Please use only the provided PMS, CMYK, RGB or HEX values shown here. See page 11 for additional guidelines on using the color palette. When preparing files for final production, always make sure that your color values are consistent with the values shown here. The primary gradient can be used for a variety of visual communication needs, as well as a graphic background element. blue blue PMS 300 gradient C.100 M.50 Y.0 K.0 R.0 G.94 B.184 HEX: 005EB8 9 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Secondary Colors All five secondary colors and gradients are SECONDARY COLORS used as accents to complement our primary color, PMS 300. Please use only the provided PMS, CMYK, RGB or HEX values shown here. See page 11 for additional guidelines on blueprint using the color palette. blue aqua orange lime plum When preparing files for final production, PMS 2955 PMS 2925 PMS 144 PMS 375 PMS 241 always make sure that your color values are consistent with the values shown here. C.100 M.55 Y.10 K.48 C.84 M.21 Y.0 K.0 C.0 M.51 Y.100 K.0 C.46 M.0 Y.90 K.0 C.30 M.100 Y.2 K.2 R.0 G.60 B.105 R.0 G.152 B.219 R.237 G.139 B.0 R.151 G.215 B.0 R.175 G.22 B.133 HEX: 003C69 HEX: 0098DB HEX: ED8B00 HEX: 97D700 HEX: AF1685 The secondary gradients can be used for a variety of visual communication needs as well as a graphic background element. SECONDARY GRADIENTS dark blue aqua orange lime plum gradient gradient gradient gradient gradient 10 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Color Usage Ratio Hasbro’s primary color is PMS 300 and should be used as the dominant color in all applications. The secondary colors are to be used as accents only and never without the primary color. For all of your Hasbro-centric, branded communications, use the pie chart to the right to help guide you in balancing your usage of our primary blue with our secondary colors. blueprint blue PMS 2955 blue PMS 300 aqua PMS 2925 plum PMS 241 orange lime PMS 144 PMS 375 11 HASBRO GLOBAL BRAND GUIDE

CREATIVEGUIDELINES Typography Typography can be defined as the way PROXIMA NOVA REGULAR letter forms are arranged and displayed in print or electronically. ABCDEFGHIJKLMNOPQRSTUVWXYZ A consistent brand look is key, abcdefghijklmnopqrstuvwxyz including the typeface, which plays an important role in the appearance of 0123456789 our brand. Hasbro’s primary font is Proxima Nova (TT), which should be used on all corporate communications. PROXIMA NOVA SEMIBOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 PROXIMA NOVA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 12 HASBRO GLOBAL BRAND GUIDE