UNACCEPTABLEUSEOF • Do not distort type TYPOGRAPHY In order for us to project a confident, credible and consistent appear- • Do not use type on a curve ance to our audiences, we must adhere to our communications stan- dards. As part of this effort, we must maintain the typographic system we have established. There is plenty of flexibility in our guidelines for using typography. If used carefully and consistently, our typograph- ic standards will make an important contribution to our branding efforts. The examples shown here demonstrate some of the more common • Do not use unauthorized typefaces misunderstandings of using our typographic system. • Do not use special effects with type • Do not put type in perspective 20