HOW WE USE TYPOGRAPHY PRIMARY MESSAGING– Style of headlines grounded We’ve developed typographic standards for how we use Automation and Control Solutions type to convey our messages. For primary headlines, we use Helvetica Bold. OUR NICHE IS THE Effective communications make information more accessible. When ULTIMATE EXPRESSION formatting body copy, take care to direct the reader’s attention to the OF SCIENCE most important information in the most logical order. The reader should sense structure immediately. Helvetica Light is the preferred we make it GO typestyle for body copy and text. Three weights are permitted: Light, Medium and Bold. These typestyles were selected because they are contemporary classics and easy to read. Space permitting, we prefer SECONDARY MESSAGING– Style of subheads & captions open line spacing. It reinforces the strong horizontal flow of our communications. If space limitations pose a problem, Helvetica Light, Medium and Bold Condensed may be substituted. We are committed to FIRST TO KNOW creating products and FIRST TO INNOVATE services that improve FIRST TO CREATE safety, quality and comfort of human life. WE ARE SERIOUS BECAUSE WE HAVE A LOT AT STAKE We make terrifically brilliant, often complex, multiple variable products 19