TRADE SHOWDISPLAY PANEL Illustration of a 30" x 40" trade show display panel It is crucial to maintain consistency and continuity across the various media channels if we are to build trust and credibility. That is why our trade show communications maintain a visual link to the graphic style we have developed. While there are multiple formats and applications to consider, this illustration simply demonstrates the application to a portrait format. Use this format for all external posters. The important thing to remember is that our trade show display panels and our external posters should be consistent as possible to other communi- cations vehicles. When selecting a primary image for usage, our goal is to use a sin- gle, concise image. The image should address our primary communi- cations goal, as well as engage the viewer. If a single image is not available, a multiple image or collage is considered acceptable. All trade show panels will use black (c:60 m:30 y:30 k:100) for the bar across the top and the area below the Global Arc. Detailed specifications for designing Honeywell trade show panels and plasma displays may be found on Honeywell’s Brand Management website at http://www.honeywell.com/brandm. Suggestions for Printing Trade Show Display Panels FFllaatt ssuurrffaaccee — glossy Lambda print with a satin laminate. Mount on 1/8" black sintra. Velcro (hook) attached to the back of the panel. CCuurrvveedd ssuurrffaaccee — duraflex print with 15 mil. lexan laminate on the front surface. Velcro (hook) attached to the back of the panel. 46