OUR STANDALONE BRANDS Honeywell supports sixteen Honeywell Standalone Brands, which Current Standalone Brands have excellent recognition, brand equity and value in their specific markets. These brands are supported and managed independently of the Honeywell Brand Management System and the Honeywell Visual Identity System. They have their own logos, brand colors and identity standards. In some cases, they have their own architecture of sub- brands, products and service brands. 52