This is Honeywell’s moment. Like never before in our history, the forces of society, commerce and culture have come together to create a new world of possibilities for Honeywell and our employees. Our strategies and strengths align perfectly with some of the world’s most critical needs.The world needs and wants all that Honeywell has to offer. Honeywell is a global company with leading positions in many of the world’s most important and dynamic markets. Our customers include the top companies across many major industries. Honeywell technology makes peo- ple’s lives better in thousands of ways, everywhere you look. Our collective experience, spirit of innovation and in-depth customer under- standing combine to create breakthrough solutions. But despite our size, scope, diversity and global reach, there are core threads that tie all of Honeywell together - across continents, business units, product types and industries. For example, everyone in Honeywell is united by a common set of Five Initiatives and 12 Behaviors, and a proven THEHONEYWELLBRAND formula for success that is elegant in its simplicity: Customers + Technology = Performance. The Honeywell Brand also sets us apart from other companies. The Honeywell brand is shaped by the total experience people have when they interact with our company and see first-hand how our products and servic- es perform. It is also defined by the way that people think, feel and respond on an emotional level when they hear our name. Our brand embodies what Honeywell is all about for the people who matter most to us – our employ- ees, customers, potential customers, partners and suppliers, investors, and neighbors in the community. The essence of the Honeywell brand – our brand position – is captured in this idea: We are building a world that's safer and more secure … More comfortable and energy efficient … More innovative and productive. We are Honeywell. This brand position represents the ideal image that Honeywell wants to cre- ate, communicate and reinforce through action, to all our audiences, across all our businesses, and in all our locations. This Brand Guide ensures that everyone in Honeywell has the information and the tools they need to effectively and consistently communicate the Honeywell brand. 6