SUMMARY By now,you should understand how to use the key design  Have you selected themes supporting our brand position? elements of our identity to create a Honeywell look and  Have you used the authorized artwork for the Global Arc? feel. Before you send a communication out in the world, make sure it looks and sounds like us. Step back and take  Have you correctly placed the Global Arc? a moment to check:  Have you correctly sized and placed the Honeywell logo?  Is our logo in the correct colors? Is it on the right color background?  Do the photos you are using reflect our style and personality?  Are your graphics aligned with the messages you are sending?  Have you used the Honeywell typefaces and no others?  Are your headlines and copy sized and styled correctly?  Have you stayed within our color palette? By following these guidelines, you ensure that Honeywell’s identity is always consistently presented to the world. Whether you’re looking at our advertising or our literature, the look is unmistakably Honeywell. The success of our business depends on how well we communicate. Together, we will build a strong, distinctive and credible Honeywell brand. If you have any questions or need help, contact your local Communications representative or access the Honeywell Brand Management website at http://www.honeywell.com/brandm. 54