Great brands are not born – they’re built, one step at time. That’s why it’s important that we create a consistent experience for our customers and everyone else who interacts with Honeywell. We build our brand by keeping the promises made in our brand position – every time, everywhere, with every contact. It should be obvious to everyone that we are one company, applying our technology and expertise to build a world that is safer and more secure...more com- fortable and energy efficient...more innovative and more productive. Our communications programs are one critical element of creating a consistent – and consistently positive – Honeywell brand experience. These guidelines have been created to make sure that you have the information and tools you need to create communications that sup- BUILDINGTHE port and build the Honeywell brand. HONEYWELL BRAND These guidelines have been developed to ensure that Honeywell communications media (such as advertising, company literature, etc.) are consistent in theme, style and appearance. At the same time, our guidelines allow for great flexibility to meet specific market needs and promote creativity. Use of these Brand Guidelines and Honeywell’s Visual Identity Standards (found at www.honeywell.com/brandm) is mandatory for all organizations that do business under the Honeywell Master Brand. 10